What you should ask your Consultant during a PPC audit
PPC auditing sounds rather simple in lay man’s terms, but once it starts, the list of questions just keeps getting longer. Here we are giving you a list of questions to start off with:
• What am I getting for my monthly rate?
• Will I have access to my PPC account?
• How do you track PPC activities?
• How do you manage negative keywords?
• Do you actively managing bids?
• Are your Quality Scores at reasonable levels?
• Are the keywords getting too expensive?
• Do you have experience with geo-targeting?
• What is the contract length?
• What else do you do?
This should keep the ball rolling! But make sure that you understand the sontract properly before you sign up for anything. The worst thing that could happen is going “I did not know that this was a part of your service” or “But you did not tell me about this before!”
Don’t let that happen to you! Even if it is asking the same question the second time, it is still okay. After all, it is your money!
