Let’s start right from the top: What is Click Fraud?
Click Fraud happens when a person or a computer program emulates a user by clicking on an advertisement for malicious purposes and instigating an improper charge per click. It is connected to the Pay-per-Click Marketing Strategy and makes this strategy a double edged sword. The concept of Click Fraud is the generation of improper clicks with the intention of driving up the charge for the advertiser whose advertisement it actually is. Click Fraud is arguably the worst for those high value ads which usually end up costing a lot of money.
Some of the few things that can be incorporated in your PPC strategy to avoid, or rather reduce Click Fraud could include:
Keeping an eye on competition: This includes knowing who else is using the same keywords as you are and making sure that they are in lists that don’t let them see your ads, which makes them not click them. Blocking their IP addresses usually does the trick.
Understanding your campaign: It is important that you know all the facts and figures of your campaign. Understand where and when the minimum and the maximum the click through rate and the conversion rates lie and build the rest of your campaign around it.
Exclusion Lists: Make sure you have Exclusion lists. Exclusion lists are lists of people that you don’t want to display your ads to. These lists should be clear and need to be updated on a regular basis so that you don’t miss out on anything.
All of this is just the beginning. There is a lot more to do when it comes to Click Fraud. Don’t stop here!
