1. The worst mistake that can be made when it comes to Internet Marketing, is not knowing what the competition is up to. A competitor analysis is a very big part of Internet, one of the most crucial. This, like any other analysis process is not a onetime thing. It is a constantly ongoing process. It is an analysis of what your competitors are doing. The more you know about the strengths and weaknesses of your competition, the better you can chalk out your strategy to beat them and go right to the top of the results page.
2. The second worst mistake that you can make when it comes to marketing effectively on the internet is when the marketer creates generic landing pages for their advertisements. The focus here, with a person is looking for an advertisement is zeroing it down to a specific purpose. It is important that the information that you give on your website is relevant and to the point. The goal should be to present the visitors information that is relevant to them. Having targeted pages is but one way of utilizing the maximum impact of the search engine ads.
It is important that you don’t get mixed up between everyone who sees your ad with those who are potential buyers. This also does not mean that either should be treated lightly; give both enough attention, but your potential buyers more importance.
You’re probably thinking to yourself: why is the same thing being repeated everywhere. The fact is, the more you give such advice, the less it is followed. So check your strategy again to check which rock these are hiding.
