“The road to measuring ROI is fraught with danger and impossible tasks…” If that is what you expected from me, I am not about to lie to you, not about this. Measuring the ROI of your online is not easy as making out a list of things and thinking about following them. It is about making the list and committing to following the list.
It is very important to check what the ROI of a particular strategy is because it is necessary to know the amount of sales you can attribute to particular activities and actions and put them off against their costs and see how effective it is.
Just like traditional methods, it is near impossible to really see and measure the impact of the strategies. But unlike with traditional media, with the Internet, it is a little more quantifiable. With things like Google Analytics, among others, it is possible to track visitors and keep tabs on their comings and goings and what they click, etc.
Let’s take a look at the 2 popular strategies and how quantifiable they are:
SEO: Search Engine Optimisation: Specifically, organic SEO. Keep track of how much you are spending on Organic Traffic and you can use this information when you are looking at the analytics page and set them against one another for results.
PPC campaigns: they are probably the most quantifiable of the lot because they are more easily tracked than the other kinds of campaigns. But one thing that you should remember when it comes to PPC campaigns and measuring the ROI from them is that it is not always 100% correct and should be broken down before using it.
It’s all about using the right tools really, more so than anything else! Figure that out and you are all set. The only “dangers” your road is going to be fraught with are those that are bound to happen if you don’t know how to use the information that you’ve gathered.
