PPC advertising is one of the most popular modes of advertising in the current Internet scenario. The origins of PPC lie in the idea of PPO (Pay Per Order) marketing technique where the advertiser paid only for the orders he received. While this did not do very well in the era of the Radio and the TV, the idea when adapted to the Internet did quite a number on the profits gained by the advertisers.
There are several reasons why PPC campaigns have become popular. The most obvious reason why it is as popular as it is, is the fact that it is more cost effective than other advertising campaigns. The only real payment being made is for the ACTUAL number of click-throughs to the site, rather than a bulk payment for a fixed period of time. True, PPC campaigns do not increase the number of click throughs to a site, but it is economical because it decreases the risk of paying for something that is ineffective.
When an ad is actively promoted on any search engine, a certain amount of money is paid and the clicker lands on your site, generating web traffic for your site that is effective, which does not require any website optimisation.
This being such an effective marketing technique, it seems it is here to say. Considering it is fast and easy, it is one of the best ways to catapult your sales on your site.
