The most important thing about a Pay Per Click Campaign is a strategy. Just like every advertising campaign, having a good strategy will enable you to go far when it comes to PPC. The trick here is to learn from the mistakes people have made and keep the costs of the campaign itself down.
The first point of focus here is the budget you’ve allotted for your campaign. The mistake most people make here is that they bid for really popular, but really expensive keywords that drive up the total cost. The easiest method of rectifying this, keeping costs down and acting smart is the utilisation on a wide range of inexpensive keywords that are related to the keyword.
Using a large number of lower priced keywords will more often than not have the same effect as one or maybe two high priced keywords.
But just because it is effective does not mean it is the best. The greatest disadvantage of using a large number of keywords is that there can be a lot of difficulty in managing them all. Although software like Bid Rank will often do the trick and solve this problem, a lot of care and caution is required when it comes to dealing with keywords in large numbers.
The most important aspect of a campaign strategy as discussed earlier is the budget and the gravest mistake you can make is to step over it. If you have decided on a particular amount of money as your budget, stick to it. Don’t go overboard thinking it will figure itself out later. Following the original plan as much as possible is the best course of action.
