Back to the Basics: Competitor Analysis
Competitor analysis is the assessment of a company’s competitors’ strengths and weaknesses. It is usually…
Back to the Basics: HTML Validation
HTML validation is essentially something done to check for the syntactical correctness of the code.…
What you should ask your Consultant During a PPC Audit
What you should ask your Consultant during a PPC audit PPC auditing sounds rather simple…
Back to the Basics: On Page SEO
As the name suggests, on page SEO is all about working directly on the site…
Going back to the basics: Off page SEO
Off page SEO is the idea of using a number of strategies that allow you…
Putting into Practice the Pareto Principle
Pareto’s principle (known otherwise as the 80/20 rule) says that 80% of all the results…
ORM Strategies
Ratings and reviews: Every time it is suggested to someone to implement a rating and…
Image search and you!
Image search over the last few years has changed, but not by much, that is…
The Growing Popularity of PPC Advertising
PPC advertising is one of the most popular modes of advertising in the current Internet…
Understanding and Avoiding Click Fraud
Let’s start right from the top: What is Click Fraud? Click Fraud happens when a…