Maintaining a Company Blog has become an essential in today’s online world. It is very important to make a place on the internet where not just your company’s expertise in the field is demonstrated, but also give your customers a platform to communicate with you. A blog is like continuous channel of communication between you and your target group of readers. Even though it may seem like a lot of hard work, it is very helpful in keeping the image of your company online fresh and helpful.
There are a lot people who miss the part about how having a company blog and how it helps in Search Engine Optimization. A page that keeps updating itself frequently attracts the search bots more than a static one and therefore, a blog with fresh content, out up at regular intervals will have search engines crawling and picking it up more often.
The point of having a blog is to write about anything you want related to the company. You can talk about the social activities of the company, the activities, the conferences, the services, the causes that you support…the list is endless.
The only caution that one needs to exercise when writing for the company blog is that you should be careful and make sure that the writing lives up to the standard of the competitors. It must also be ensured that the writing should be PC and level headed, so as not to provoke angry responses from people.
These are the places where most people make a mistake when it comes to blogging for the company:
- Take the ‘human touch’ too far and talk about their personal lives.
- Open lines of communication being misunderstood as making the comments column a make-shift chat box
- Putting up “fresh content” by copy pasting from 2 different sites.
Steer clear of these and I think you should be fine!
