Having a form on your Landing Page is not as bad an idea as most people say it is. It is perfectly alright to have a form on the Landing page so long as they do not intimidate the web user. 3 things that you could do when you have a form on the Landing Page to make it easier for the users are:
When you are putting a form on the first page, it is important to not make it look cluttered. To achieve this,Whitespaces are used so that the form looks spacey and less complicated to the user. Forms anywhere, more so on landing pages need to be inviting and open so that it is clean and simple and does not crowd the screen and the mind of the user.
As much as possible, it is advisable to remove all sorts of unnecessary fields from the form. The longer the form, the chances of it getting filled decrease. Trimming a form to include only the relevant details rather than asking for everything including the fax number is common sense. If a really long form is the requirement, it is recommended to have the simple fields on the first page and moving the rest into a second page, still having the ability to navigate with ease.
The Buttons that you put on the form should be big and bright so they get the attention of the people on the page. The risk of the visitors missing the form itself and leaving the page is high when the button is small and the same size as the text around it; therefore, make big, bold buttons that stand out.
What do you think works with forms on page 1?
Disclaimer: we know that every business and every individual experience is different and all the rules don’t apply to everyone. The advice that we give here is very general and should be seen from that perspective and nothing more
