The ABC of Social Media Marketing:
A: Avatar: The username and the image associated with the person online; a pictorial representation of the person.
B: Blog: Comes from the words ‘web log’, could be a commentary, description of events or any other material, usually handled by an individual in a company.
C: Chat: Communication on the internet usually via instant messaging
D: Default settings: settings that are present at the beginning, usually considered the lowest common settings
E: Embedding: Adding a code to a web page so that a picture or a video may be displayed.
F: Feed: a data format used to update readers about new content from a page.
G: Gadgets: applications that can be placed in other applications that allow you to perform functions of many sorts, sometimes specific to the company.
H: Hashtags: convention for adding additional context and metadata to tweets.
I: Instant Messaging: The tool that allows you to chat.
J: Joining Up: signing up with a particular website to have access to utilise their tools and widgets etc.
L: Lurkers: people who visit forums and blogs but leave without commenting.
M: Micro Blogging site: a website, like Twitter that allows for micro blogging, i.e., blogging in small amounts.
N: nptech: acronym for Non-Profit technology
O: Open Media: Media that can be shared freely usually under the creative commons law.
P: Permalink: A Permanent link to a blog entry.
Q: Quantcast: Measures the traffic received by the URL.
R: RSS Reader: aggregates information from the RSS feeds into one page.
S: Sharing: Offering other people the use of one’s work.
T: Tags: Keywords attached to a blog post to categorize them.
U: Unique Resource Locator: technical term for a website.
V: Videoblog: A Blog that contains video entries.
W: Webinar: Short for Web-based seminar.
