One should never understate the importance of customers. Your business exists just because of your customers and it succeeds because of retaining your customers. As per the survey, the returning customers get you the maximum number of new customers by their word of mouth. They talk about their experience with you and bring with them their acquaintances to experience the same. Looking at the bigger role of customers in your business development, it is all the more crucial to keep them satisfied and happy. However, the unsatisfied customers are also your learning source, as they help you watch your business or services’ blind spots and make you rectify them.
There are awesomely many ways to track your customer satisfaction.
Interact with your customers-
A simple way to learn your customers’ satisfaction is to interact with them by asking questions. Ask them about their experience on your site; know what kind of service they want from you, what kind of improvement they are looking forward to from you, etc. To start with this questionnaire, your site’s regular visitors are the best choice. Their genuine insights may reflect the real state of your business.
Keep a referral record-
Your existing customers are the biggest source of referral. If they have a great experience with your service, they will definitely recommend your business in their networking. Make it an important habit to know the source of your new customer. Keep record of all the referrals and their sources. It is a good marketing strategy to reward your loyal customers with some kind of offers or few free services. This will encourage them to keep their loyalty with you intact and can boost your sales.
Conduct a survey-
By conducting surveys, you can easily ascertain where your business stands up to your customers’ expectations. Make a simple, short and direct survey for better and genuine results. Lend few incentives or free coupons so that they get motivated and take interest in filling up the feedback for you.
Listen to your customers complaints-
You can maintain your business health by patiently listening to your customers complaints and attending to them as soon as possible. Always keep in mind that a customer gone is a business gone. Keep a record of all the complaints and focus on the remedial measures to right the course.
By following the above easy methods, you can study their satisfaction index and deploy strategies to retain them for a longer time.
