Competitor analysis is the assessment of a company’s competitors’ strengths and weaknesses. It is usually done in order to develop a strategy after identifying the threats posed by them. This sort of profiling gets all the aspects of the competitor into one framework which allows for the formulating of new strategies and reorganising and implementing new parts on an old strategy.
There are two things to competitor analysis: obtaining the information about the competitors and actually using the information to understand the behaviour of the competitor and using it to one’s firm’s advantage.
When you start your client’s Competitor Analysis, ensure that you make note of how that site better in terms of what is particularly purposeful and analysing it. Check out the linking structure of the websites and also the content on them. Keep an eye on what the keyword density is and how they are implemented in the text links, which will give you an idea of the target phrases of your competitor.
Page Rank and Alexa Rank also play a very important part of Competitor Analysis. Although Page Rank is unreliable when it involves Link Buying, when it is coupled with the Alexa Ranking, it gives a pretty decent picture of where the site ranks and what kind of a reputation they have with relation to link building.
The most important thing when it comes to competitor analysis is that all the while, while you are doing the competitor analysis is that you must not neglect you own site. It is crucial to implement the best of the analysis into your own site.
