Social Media Sites are a huge step when it comes to making your presence felt online. Keeping a track of what is being said about you, what your customers and potential customers think about you and the vibe that you send out, everyday is a part and parcel of the job when it comes to Social Media Marketing. Online Reputation management is interlinked with the process, that is to say, the job of someone doing ORM is keeping a track and negating and negative comments/ posts about the company.
Here is what your online presence analysis should include without fail:
Search engine visibility: where you stand in all the major search engines. The higher you turn up, the better it is for your business.
Competitor analysis: It is a comparison of you and your competitors, the different factors, if they are better or you and the like.
Keyword Analysis: This is an analysis of the keywords that you are using and a check of how well they are performing.
Website analysis: This is an analysis of the website itself. It is to check if the site is lacking somewhere when it comes to being found and how it is structured and its ‘navigatability’ for new users.
All said and done, it is important that people should keep a track of what is happening and analyze carefully what they do on the internet on behalf of the company.
