1- Don’t use trademarked phrases in your campaign. This way you’ll stay out of legal trouble and also trouble from search engines.
2- Saying that the product or service you are advertising is more effective. Reports show that the when the word free is put up on an advertisement, the conversion rate is higher, therefore more effective.
3- Landing pages should be created for every single Pat Per Click advertisement. The user should never be sent to a generic page where the offer is not visible. This is because, if the user has to look for the offer and it is not immediately apparent where it is, the chances of them leaving the page are phenomenally high.
4- Keep track of your advertisements. Ensure that every advertisement that you are paying for is actually up and running. There have been cases that advertisements have been blocked because the keywords have stopped functioning. It is important mainly because this way you can monitor your ROI and the investment itself.
5- Testing is an important bit of PC testing. You should always test the different factors of an advertisement and then decide which one works the best. But this does not mean that you should stick with the same ad forever. Keep making changes and keep the campaign fresh so that it attracts the attention of people.
6- Make sure that your advertisements that are published are relevant to the site that they are being published on. Having an ad for diaper rash cream on a site that is about rock music just won’t cut it!
