READ, a lot: Nothing but prolific writing is going to help you go from a mediocre writer to a good one. Try to read as much as possible when you are not writing. Read anything you can lay your hands on; diversity is the key. If you have other stuff you need to be doing and cannot really set aside time specifically to read, use an audiobook while you were doing what you were doing.
- Plan ahead when you write: It is of great importance because half the battle is won when you plan your writing, decide what you want to write and stick to it.
- Short Sentences: More often than not, short sentences are more effective when stressing and putting across a particular point than long-drawn-out big sentences. All in all, direct, to the point sentences have a bigger audience.
- Know your audience: Understand who you are writing for and tailor your work to fit them. If your audience have been, for example, in the Internet Marketing scene for years, you wouldn’t have to explain what PPC was every time. But if it is a blog post that is directed to that everyone, you might want to explain the PPC is pay-per-click.
- Distil: take all your notes and distil them. What should remain at the end is the stuff that you can use directly, quotes, polls, fats and points. If you have your first draft sitting in front of you, highlight them in that for convenience.
- Make sense: Ensure that what you are saying is not vague and drifty. Make it worth someone’s time to read what you have to say. Of why are you really writing anyway?
- Natural usage of keywords: Maintaining reader-friendly content is crucial, balancing keyword integration. Seamlessly incorporating keywords, particularly for long-tail ones. Emphasizes natural titles to engage readers, avoiding overemphasis on keywords.
