You’d be surprised at how often the basics of PPC campaigning is often over looked. Given below are three things that are overlooked and ignores more often than any other aspect of PPC campaigns:
Testing the ad copy: Often overlooked, possibly the most Important part of a PPC campaign is the ad copy, or rather, is checking the ad copy. Statistics will surprise you if you ever check how many people actually do not test and check the ad copy before they go ahead and approve it for the campaign. The best thing about the Internet is that it is actually possible to test which version of an ad is doing better than the rest and can also be used to check which technique results in the maximum number of conversion.
Tracking: it is very very important that the keywords that you choose for your campaign are driving sales/leads. And more important than that is tracking them so the best ones can be used for your campaign. Analysis of the tracking of keywords and conversions that you do will help you in channelling the money allotted for the campaigns into a more constructive direction, more focussed on the increasing of the sales and leads.
ROI: When allocating money for a PPC campaign, it is important to know what the funds are being spent on. It is smart not to crimp and cringe when starting to put bids on you keywords because it is the right kind of words that put you on the map, but also having high priced words which may or may not result in a good turnover is not good sense. When investing on a PPC campaign, the ROI should be first on your list. Any PPC campaign should be self sustaining, therefore validating itself.
