10-Check the site for errors: It is important that every bit of the site as error free as possible. It is things like missing sentences, incomplete words, unclear text and the wrong code that might ruin the whole page. One of the last steps of web designing is checking every bit of the page from the front (what it looks like to the rest of the world) and the designer’s end for any possible fumbles and mess ups before launching the site.
9-Intuitive Navigation: Make sure that the navigation on your site is intuitive and does not require much thinking and pondering by the user. The less complicated it is, the more it is likely to be viewed and the more attention it attracts.
8-Colors: Don’t have colours that blend into one another. For example, if your background is green, don’t have text in a similar green. Make sure the text is very distinctly separate from your background and they both stand out separately.
7- Pareto Principle: The Pareto principle stats that it is only 20% of the page that does 80% of the job. Understand which part of the page is that 20% and optimize that 20% for better results.
6-Occam’s Razor: Occam’s Razor simply states: The simplest solution is always the best. Ponder over this.
5-Stick to Web Safe Fonts: Although most people now encourage any font without any restriction really on its availability everywhere, sticking to a simple font that is web safe is always the safest course to take.
4-Rule of thirds: Divide your page into three segments lengthwise and breadth wise. Where the intersection lines form- that is where the maximum focus of the user is. Ensure that you put important information and even call to action buttons in those areas.
3-Minimal fonts: Asking your readers to get accustomed to 6 kinds of writing on the same page is perhaps asking them for too much. Think about it, would you want to read a page where the letter ‘a’ has been written six different ways?
2-Make your site’s goal obvious: If you are selling football cleats, don’t talk about ballet shoes. Make the objective and the raison d’etre of your site obvious.
1-Consistency is the key: Ensure that your work is consistent on every page. If you have one brilliant page followed by a hopeless one and then another awesome page,most people visiting your site are not going to be impressed!
