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Search Engine Optimization

What is Search Engine Optimization?

Search Engine Optimization (SEO) is an intense process that helps in enhancing a website placement on various search engines. Search engines like Google, Yahoo!, Bing etc., work on various algorithms to rank a particular page or website. With the help of SEO, the ranking of a page or a website can be improved, making it appear on the initial page of the search engine’s result.

Search Engine Marketing combines processes, features, additions and ongoing changes to a website in order to achieve top rankings in the major search engines. Every search engine has its own ranking criteria. A good search engine optimization firm can make your site friendly and increase your organic ranks in search engines.

Why You Need Organic Search Engine Optimization

Search engine traffic has been increasing at an alarming rate that’s in tandem with the Internet usage. According to a survey, more than 80 per cent of Internet users start off in search engines before they buy a product or service online. Not appearing in the top listings for your business specific keywords can mean crashing of your business to you.

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