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Pay Per Click
Pay Per Click

Pay Per Click

What is Pay-Per-Click?

As the Pay-per-click phenomenon is relatively new, most business owners are either unaware or unclear about the basic functioning of this boon to many businesses.

Pay-per-click (PPC) search engines are those that offer the marketing option called "pay-per-click" to users. PPC advertising is the placement of a small ad on the search results page for a specific keyword or keywords in return for a specified payment when a visitor actually clicks on the advertisement.

Advertisers pay nothing to appear on the results page per se; they only pay the amount they have agreed to when someone actually clicks on their ad, and is routed to their website. The term "pay per click" means just what it says: the advertiser pays each time a visitor clicks on the advertisement.

Why You Need Pay-per-click?

Pay-per-click is the need of the hour for most businesses, especially the ones in the nascent stage. The idea is not about spending a random amount and being unable to quantify or evaluate the returns from your investment. With PPC, it’s pretty simple; you pay only when a prospect clicks on your advertisement. This helps you to evaluate, quantify and analyze your prospect’s behaviour pattern, and work accordingly. You’d also get to know about the kind of buzz your product and service has managed to create. The value addition here is the increase in visibility and awareness of your product or service.

Apart from the usual services in PPC, we help your product or service to get optimized visibility along with giving you the power to quantify its success rate. The idea is to give you solutions that promise potential results. Process-driven applications help us in taking your brand to a whole new level of success.
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