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Conversion Rate Optimisation
Conversion Rate Optimisation

Conversion Rate Optimisation

Conversion Rate Optimisation is a process in which the goal is to convert visitors into customers. The reason it is becoming increasingly important is because it has become a key performance indicator for the site and the brand. Since the goal of any website and company on the internet is to have the best possible business, this is where Conversion Rate Optimization comes in.

What we actually do is analyse any and all aspects affecting conversion and make a list of possible solutions that will not only cover up the holes but will result in an increase of the conversion rate. Conversion Rate Optimization is a scientific process based on factors that have been tried and tested and proven to work. But at ProspectZ Online it is not only science but we consider it the art of getting it right every time.

Our success and speciality lies in the fact that we do not believe in doing half-done, randomized testing and believe that every bit should be given the same amount of attention because all parts of a page contribute in holding visitors on the site. The way we see it, the trick is to know how to test and what to test.
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